You’ve booked your booth. Now what? Whether you’re prepping for your first expo or trying to revitalize your event ROI, this guide shows how digital tools can help. The goal is simple: create more engaging experiences, capture better leads, and extend the impact far beyond the trade show floor. Below, you’ll find tactical strategies to help you succeed. When Digital Tools Matter Most Trade Show Phase Digital Focus Area Strategic Outcome Pre-Event Social & Teaser Campaigns Build awareness and